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Key/Strategic Account Development

This video blog introduces the RDC 6 Point plan for getting the most from your key/strategic account relationships.

The methodology will ensure long lasting, profitable and efficient relationships with your accounts ensuring both yours and your clients goals can be achieved.

In this short video Alan McCarthy offers an overview of the 6 Points and then goes into more detail on the first one ‘Vision’ which is how you see your accounts future.

He looks at the differences between:

  1. Transactional
  2. Strategic
  3. Transformational


This is taken from our online course on Transformational Account Development Planning (TADP) and is run as a face-to-face workshop through either our Academy or in-house.