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Maximising account relationships

This video blog looks at the 6 Point plan for getting the most from your accounts.

Alan McCarthy offers an overview of the 6 Points and then goes into more detail on the Vision of how you see your account.

He looks at the differences between:

  1. Transactional
  2. Strategic
  3. Transformational

This is taken from our online course on Transformational Account Development Planning (TADP)