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Sales Boot Camp 2

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Sales Boot Camp 2

September 29, 2014 @ 9:00 am - 5:00 pm

Book now – £199

If you are new to the sales industry or just feel like you need to refresh and revitalise your sales process then our Sales Boot Camp welcomes you.

This one day workshop delivered by world renown trainer Alan McCarthy, will look behind your role at how and why the customer buys. Using the techniques of the RDC, this course shows how to move through the sales cycle and the information you need to gather at each step.

During the day we will look at the decision making unit and what makes them tick and how to question them to find out the facts and the pain they are feeling.

Ever get that phone call just asking for a price? We will show you how to counter this and how to delve deeper into the customers’ requirements enabling a more complete value sell and ensuring you close more deals. Focusing heavily on benefit and value selling and how we can use this to create strong value propositions aimed at the entire decision making unit and not just the one person sat in front of you.

Finally we will look at building rapport, handling objections and earning the right to ask for the business.

In Sales Boot Camp 2, we look more deeply at understanding Negotiation, the alternatives and the RDC 10 Rules of Negotiation.

On this course
  • Commercial sales cycle
  • Information gathering
  • Fact and Pain questioning
  • The decision making unit
  • Competition analysis
  • First meeting qualification
  • Benefit selling
  • Change justification
  • Structure a strong ‘Value Proposition’
  • Handling Objections
  • Closing Techniques
  • RDC 10 Rules of Negotiation
Learning Objectives
  1. Gain an excellent understanding of sales
  2. Understand the customers purchasing plan
  3. Establish methods to gather the right information from the customer
  4. Understand the customers real buying motives
  5. Establish a formula to create a value proposition
  6. Explain the techniques available to handle objections and direct events to the delegate’s own advantage
  7. Use various closing techniques to secure a deal
  8. Understand when to negotiate and how to use the RDC 10 Rules of Negotiation

Why attend?

This workshop will give you the confidence to deal with any challenge you may face when starting your sales role and more importantly give you the tools and knowledge to become a successful sales professional.

It will provide an excellent framework for future development and structure your sales process for more efficient and effective deal qualification. With the focus on value selling you will always be looking to offer your product/service at the desired price and rarely have to enter costly negotiations.

Even if you are a seasoned pro, this workshop will take you through what you should be doing and not those bad habits and shortcuts you may have picked up on the way. It will certainly make you realise how much more you could be winning from your pipeline.




Return on Investment100%
For New Starters100%
Would Recommend100%


Excellent workshop, my team came back glowing and full of enthusiasm. Thank you. (S.Mills, Sales Manager)


After 15 years as a sales person I still went away having learnt so much. (B.Scott, Regional Manager)


September 29, 2014
9:00 am - 5:00 pm
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RDC Academy (Birmingham)
Birmingham, United Kingdom


RDC Academy
+44 (0) 151 2077745