web stats

Sales 101

Loading Events

« All Events

  • This event has passed.

Sales 101

January 27, 2015 @ 9:30 am - 1:30 pm

Book now – Just £50

**** Morning workshop half day for just £50 ****

If you are new to the sales industry or just feel like you need to refresh and revitalise your sales process then our Sales 101 workshop is for you.

This short course will look behind your role at how and why the customer buys. Using the techniques of the RDC, this course shows how to move through the sales cycle and the information you need to gather at each step.

We will look at the information arc and how to question effectively to find out the facts and the pain your clients are feeling to build winning value propositions.

Ever get that phone call just asking for a price? We will show you how to counter this and how to delve deeper into the customers’ requirements enabling a more complete value sell and ensuring you close more deals.

We look at building rapport, handling objections and earning the right to ask for the business.


On this course


  • Commercial sales cycle
  • Information gathering
  • Fact and Pain questioning
  • Objection handling
  • First meeting qualification


Learning Objectives


  1. Gain an excellent understanding of sales
  2. Understand the customers purchasing plan
  3. Establish methods to gather the right information from the customer
  4. Understand the customers real buying motives
  5. Explain the techniques available to handle objections and direct events to the delegate’s own advantage
  6. Use various closing techniques to secure a deal

Why attend?

This workshop will give you the confidence to deal with any challenge you may face when starting your sales role and more importantly give you the tools and knowledge to become a successful sales professional.

It will provide an excellent framework for future development and structure your sales process for more efficient and effective deal qualification. With the focus on value selling you will always be looking to offer your product/service at the desired price and rarely have to enter costly negotiations.

Even if you are a seasoned pro, this workshop will take you through what you should be doing and not those bad habits and shortcuts you may have picked up on the way. It will certainly make you realise how much more you could be winning from your pipeline.




Return on Investment100%
For New Starters100%
Would Recommend100%


Excellent workshop, my team came back glowing and full of enthusiasm. Thank you. (S.Mills, Sales Manager)


After 15 years as a sales person I still went away having learnt so much. (B.Scott, Regional Manager)


January 27, 2015
9:30 am - 1:30 pm
Event Category:
Event Tags:


RDC Academy
09 Tate Suite, Connect Business Village, 24 Debry Road
Liverpool, Merseyside L5 9PR United Kingdom
+44 (0) 151 2077745


RDC Academy
+44 (0) 151 2077745