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Welcome to RDC


RDC was founded in 1988 by Alan McCarthy. Alan is an award winning career salesman, selling for Rank Xerox, Exxon, Dun and Bradstreet, US Lines and ICL. In a career spanning more than 30 years, Alan has sold into, and managed, sales teams selling to Financial Services, Logistics, Automotive, IT and Consultancy Sectors.

He began training, developing and consulting in sales related subjects, i.e.: Relationship Selling, Negotiating, Target Account Management, and Sales Team Direction, in 1987.

For the past fifteen years Alan has focused on training, developing and coaching experienced sales teams and their executives. He has conducted over 400 assignments in 40 countries, including 26 of the American states. With a realistic and experience based presentation style, which is firmly based on pragmatic skills development, Alan excels in his chosen profession and continues to deliver successful programmes to a wide variety of clients.

His unique style and experiences in competitive selling strategies for high value sales propositions has resulted in his clients winning hundreds of millions of pounds of business, in highly competitive arenas.

Alan has worked with large enterprises such as Microsoft, Oracle, BT, Fujitsu, Invensys, IMI, Europcar, Federal Mogul, Siemens, AT&T and Epson in addition to many smaller companies in a variety of industries.

RDC Services:
Finance for Sales Managers
RDC Training


RDC Services:
Negotiation Techniques
RDC Training


RDC Services:
Sales Qualification
RDC Training


RDC Services:
Sales Management Audit
RDC Training


RDC Services:
Sales Target Assurance Planning
RDC Training


RDC Case Study:
Qualification of Executive Promotion Potential
Bratislava, Slovakia 2011


RDC Case Study:
Coaching & Mentoring
Dubai, UAE 2013


RDC Case Study:
Post-Merger Integration of Sales
Paris, France 2013


RDC Case Study:
Recruitment Support
Dublin, Republic of Ireland 2012


RDC Case Study:
Validation of Sales Strategy
Los Angeles, USA 2013


RDC Case Study:
Sales Management Audit
London, UK 2013


RDC Case Study:
Assess Performance & Potential of Sales People
Warsaw, Poland 2010


RDC Case Study:
Sales Team Development Programme
Shanghai, China 2010


RDC Case Study:
400 Full STAP!
London, Boston, San Francisco, Shanghai 2014


RDC Case Study:
Hostage to Fortune
London 2014


© 2013 Resource Development Centre Ltd.

RDC partner companies: RDC Academy / RDC Publishing / The Virtual Coach

The Resource Development Centre Ltd, 16 Connect Business Village, Tate Suite 9, 24 Derby Road, Liverpool L5 9PR, United Kingdom
Call 0151 207 7743 / Email info@rdc-uk.com

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