Welcome to RDC
RDC was founded in 1988 by Alan McCarthy. Alan is an award winning career salesman, selling for Rank Xerox, Exxon, Dun and Bradstreet, US Lines and ICL. In a career spanning more than 30 years, Alan has sold into, and managed, sales teams selling to Financial Services, Logistics, Automotive, IT and Consultancy Sectors.
He began training, developing and consulting in sales related subjects, i.e.: Relationship Selling, Negotiating, Target Account Management, and Sales Team Direction, in 1987.
For the past fifteen years Alan has focused on training, developing and coaching experienced sales teams and their executives. He has conducted over 400 assignments in 40 countries, including 26 of the American states. With a realistic and experience based presentation style, which is firmly based on pragmatic skills development, Alan excels in his chosen profession and continues to deliver successful programmes to a wide variety of clients.
His unique style and experiences in competitive selling strategies for high value sales propositions has resulted in his clients winning hundreds of millions of pounds of business, in highly competitive arenas.
Alan has worked with large enterprises such as Microsoft, Oracle, BT, Fujitsu, Invensys, IMI, Europcar, Federal Mogul, Siemens, AT&T and Epson in addition to many smaller companies in a variety of industries.