“Alan, we are actively using the concepts and the tools you provided us from the two 5-Step Qualification training sessions you conducted. The benefits are that we are much more intentional with how we qualify and pursue business (miminizing scrappy dog deals), we’ve developed more standard terminology to improve our communications and effectiveness, and we are more methodical with how we approach the customer to communicate our value and keep the opportunity from becoming a price negotiation. Alan, your presentation style and insight applied to our training exercises are the best we’ve come across.”

“In SAP UKI we have been using The RDC’s Negotiation Training for the past two years. It makes up one of the required training programmes that all of our sales personnel attend. We have found that the course has engendered a common language, structure and framework that has enabled us to engage with our customers more effectively. Alan McCarthy teaches a number of great techniques, rules and principles that we regularly utilise. What makes the training so refreshing is that fact that it is conducted by someone who can do it in the real world rather than the often seen ‘if you can’t do it, teach it’ style.”

“I learned more in 2 days than I have in the last 16 years.”

The GOSPA methodology really allowed the sales people to consider their role, explore more possibilities and manage their time a lot more effectively. To this day those same processes and methodologies are still in use and I would recommend the services of RDC to anyone looking to manage sales people more effectively, improve sales revenue and at the same time gain and keep long term happy customers.”